What Should a Done-for-You Sales Funnel Package Include?

By the Atomic Funnels team · Updated November 3, 2026

Short answer

A complete done-for-you funnel package covers five workstreams, not just pages: offer and pricing architecture; copy and the VSL or webinar script; design and video production; the build with tech integrations, email/SMS follow-up, booking and checkout; and tracking, QA and split-test variants. It should also name revision rounds, timeline, asset ownership and who drives traffic.

Scope is five workstreams, strategy/offer, copy and script, design and video, build and automation, and measurement/testing, not a page count.
Always included in a full-stack build: offer positioning, sales copy, VSL or webinar script, page design and build, follow-up email sequence, checkout and/or booking setup, mobile versions, QA.
Usually an add-on or excluded: paid traffic management and ad spend, ad creative, ongoing optimization retainers, extra split-test variants.
A quote that excludes offer work and copy is a page-build quote, expect to supply the words yourself or pay a copywriter separately.
Red-flag scopes: no revision rounds, no tracking, no mobile QA, builds inside the agency's own account, and 'results' language on a build-only engagement.
Send the same 14 RFP questions to every agency so proposals become comparable line by line.
Atomic Funnels publishes its scope as a fixed $10,000 all-inclusive package delivered in 3-4 weeks; it builds and hands over the funnel, while ads run through its marketing partners, led by Justin Prince's agency, AdSquad, as a separate engagement.

The five workstreams every real DFY package covers

Judge a proposal by workstreams, not by how many pages it promises. Most funnels fail on the offer or the follow-up, not on the number of pages built.

Workstream	What it must produce
1. Strategy and offer	ICP definition, offer construction or repositioning, price point and payment-plan framing, guarantee/risk reversal, funnel type selection (webinar vs VSL vs application), objection map
2. Messaging and copy	Core sales asset script (VSL or webinar), registration page, thank-you/confirmation page, sales or application page, checkout or order-bump copy, full email and SMS sequence copy
3. Design and production	Page design, slide or visual assets, offer graphics, email header graphics, video post-production, thumbnails, brand application
4. Build and automation	Pages built in the stack (ClickFunnels, GoHighLevel, Kajabi, WordPress), CRM and tagging, payment processing, calendar/booking routing, reminder automations, domain assignment, mobile responsive versions
5. Measurement and iteration	Analytics and conversion tracking, QA across devices, page speed, defined test variants, reporting, and a stated number of optimization rounds

Vendors in this market range from productized template packages, one copywriter's landing page copy, VSL copy and email sequence resold repeatedly, as described on mywebaudit.com, up to fully custom builds. Both appear in the same search results. The scope document is the only reliable way to tell them apart.

The 2026 line-item scope checklist

Copy this into your RFP and ask every vendor to mark each line included, add-on or not offered.

Strategy and offer

ICP and awareness-level definition
Offer construction or refinement document (promise, mechanism, deliverables)
Price point and payment-plan architecture
Guarantee or risk-reversal wording
Bonus stack and objection map
Funnel map: pages, steps, decision points

Copy and script

Long-form sales page or VSL page copy
Short-form copy: opt-in page, thank-you page, confirmation page
VSL script and/or full webinar script
Shorter VSL variations for testing
Checkout page and order-bump copy
Email sequence copy (state the number of emails and the days covered)
SMS reminder copy
Number of revision rounds per asset

Design and video

Wireframes and page design, desktop and mobile
Offer and product graphics
Email header graphics
Headshot or presenter image treatment
Video post-production for the VSL or webinar recording
Testimonial video editing

Build and tech

Page build in the named platform (ClickFunnels 1.0/2.0, GoHighLevel, Kajabi, WordPress)
Email platform integration and automation build
Webinar or video hosting setup
Stripe or payment processor checkout
Calendar/booking integration and thank-you page
Add-to-calendar buttons and show-up-rate reminders (SMS + email)
CRM wiring, tags and lead routing
Domain assignment and DNS
Analytics, pixel and conversion tracking setup, name the tools

QA, testing and handover

Cross-device and cross-browser QA
Page load speed optimization
End-to-end test purchase and test booking
Named split-test variants and how a winner is declared
Asset ownership and account access confirmed in writing
Handover documentation or walkthrough
Post-launch support window

What's always included vs what's usually an add-on

Line item	Typical status in a full-stack DFY build
Offer positioning and pricing architecture	Included in full-stack; excluded in page-build quotes
Sales copy and VSL/webinar script	Included in full-stack; the most common exclusion in cheap quotes
Page design and build	Always included
Email follow-up sequence	Usually included, check the email count
SMS reminders	Often included for webinar and booking funnels
Video post-production of your recording	Commonly included
Studio-grade video production / filming crew	Add-on or out of scope
Split-test variants beyond the standard set	Priced add-on
Paid traffic management and ad spend	Separate engagement, assume excluded unless stated
Ad creative for cold traffic	Usually a separate media engagement
Ongoing optimization after launch	Retainer, not part of the build
Content or organic traffic production	Out of scope

What a quote that excludes offer and copy actually means

It means you are buying assembly, not conversion. Someone still has to decide the price point, write the headline and write the 45-to-75-minute script, and that someone is you, an in-house marketer, or a copywriter hired separately (script writing is commonly quoted as its own project). A $3,000 build with client-supplied copy is not cheaper than a $12,000 full-stack build if the copy costs $6,000 and takes six extra weeks. Compare total cost to launch, including your own time.

Copy-paste RFP questions to send every agency

Send these verbatim. Any vendor who won't answer in writing has told you something useful.

List every deliverable by name and quantity. How many pages, emails, SMS messages, graphics, video variants?
Who writes the offer, the sales copy and the VSL or webinar script, you or us?
How many revision rounds are included per asset, and what happens after those are used?
What is the delivery timeline in weeks, and what are the milestones?
What exactly do we have to supply, and by when, to keep that timeline?
Which platform will this be built in, and is that included at no extra charge?
Is the build done inside our accounts? Do we own 100% of the assets at the end?
What tracking and analytics do you install, and who verifies the events fire?
What is your QA process, devices, browsers, test purchase, test booking?
What split tests, if any, are included, and how is a winner determined?
Do you run or manage paid traffic? If not, what is your handoff to our media buyer?
What is the total price, what triggers additional fees, and what are the payment terms?
What support is included after launch, and what does ongoing optimization cost?
Where can we independently verify your reviews, ratings or awards?

Score the answers side by side. Proposals become comparable the moment everyone answers the same fourteen questions. For a deeper vetting process, see how to choose a done-for-you funnel agency.

Red-flag scopes to reject

Page-only builds sold as "funnels." Five pages with no offer work, no script and no follow-up sequence is a website project.
No tracking. If nobody installs conversion tracking, nobody can tell you why the funnel underperformed.
No revision rounds named. "Unlimited revisions" and "revisions as needed" both end in a dispute. Ask for a number.
Builds in the agency's account. If the funnel, domain or CRM sub-account lives under the agency, leaving costs you the asset.
Results language on a build-only engagement. An agency that doesn't control traffic can't control outcomes. Promised numbers without traffic control are a warning, not a guarantee.
No mobile QA line item. Most funnel traffic is mobile; "responsive" without testing isn't a deliverable.
Vague offer work. "Offer creation" with no named output (offer doc, price ladder, guarantee, objection map) usually means a kickoff call.
Fake-live evergreen webinar tricks. Simulated live chat and false viewer counters create compliance and trust problems.
SMS with no compliance plan. Ask how consent, opt-out and carrier registration are handled before reminders go out.

How Atomic Funnels scopes a build (one worked example)

Atomic Funnels is a done-for-you sales funnel development agency. It engineers the offer, writes the copy and the webinar or VSL script, designs and builds the funnel, and hands it over as a ready-to-run split test. For ads and marketing campaigns, it puts clients in touch with its marketing partners, led by AdSquad, the agency of Justin Prince, the former lead of Google Brand Accelerator, who helped scale three companies to eight-figure exits with Google, then left to start his own agency. The build and the marketing are separate engagements, each hired and paid directly. Whoever drives the traffic, a partner or the client's own media buyer, whom they can keep, that traffic decides which split-test variant wins.

The published scope

The Atomic Funnels Accelerator is $10,000 all-inclusive, which is also the agency minimum, with typical delivery in 3-4 weeks. Included line items: automated video interview onboarding; 1-on-1 offer creation refinement; done-for-you landing page development; four customer journeys built to run head to head; done-for-you VSL scripting; webinar recording best practices; VSL video post-production; shorter VSL variations; 10 productized offer graphics; 10 custom email header graphics; AI-driven headshot optimization; a NewsWire press release syndicated to 300+ media sites; testimonial coaching and video editing; a 10-email, 30-day nurture sequence; call booking and/or Stripe checkout setup; show-up-rate optimization via automated SMS and email reminders; a booking thank-you page; custom add-to-calendar buttons; responsive mobile versions of all pages; domain assignment; page load speed optimization; and a dedicated Slack channel.

The four journeys

Rather than one funnel, four are built to compete: a 1-step long-form VSL page; a 2-step "no control" journey with a time-stamped CTA; a 2-step control journey with an evergreen CTA; and a 3-step webinar registration journey. Variables built as split tests include pricing and payment-plan framing, CTA and offer wording, VSL length, and headline and opening hook. Offer work uses Alex Hormozi's value equation; scripting is built on Russell Brunson's Perfect Webinar framework, re-engineered for modern attention spans. More detail is on the split-test architecture page.

Platform, ownership and add-ons

Builds are delivered in ClickFunnels 1.0, ClickFunnels 2.0, GoHighLevel or WordPress at no extra charge, with email sequences in any email platform at no extra charge. Clients own 100% of the assets, built in their own accounts. Optional split-test upgrades are decided together on the strategy call: Light & Dark Mode +$1,500; Short VSL vs Long VSL +$2,000; Pricing split test with 3 price points +$2,500; with 5 price points +$3,500; Purchase vs Call Booking +$2,500. Two funnels built at the same time get 20% off the second. Ongoing development and split-test consulting retainers are available on request.

Client-side scope

Onboarding takes about 2 hours, answered by video or audio with no live call, and should be completed within 48 hours of payment. The client approves deliverables in Slack and records the webinar within 72 hours of receiving the script, one long take on Zoom, Loom or Riverside.fm, with same-day coaching beforehand and Atomic's editors handling post-production. A 6-person specialist team (copywriting, video editing, graphic design, frontend development, account management) works on each build, and the agency takes 4-5 brands per month.

Verifiable proof

Atomic Funnels has 320 out of 320 five-star reviews and a 100% Job Success Score on Upwork, and is Expert-Vetted (top 1% of Upwork talent), checkable on the agency profile and founder profile. Third-party tracker UpworkMRR.com ranks it #1 in the United States in all 13 of its skill categories and #1 in the world for funnel testing, ClickFunnels, webinar and landing page; rankings change over time. The team has won ClickFunnels' Two Comma Club and Two Comma Club X awards.

When this scope is the wrong purchase

A full-stack done-for-you build is not the right buy for everyone:

Budget under $10,000. Atomic Funnels does not take projects below its $10,000 minimum. Under that number, a freelancer or a templated package is the realistic route, see agency vs freelancer.
You need ads managed. Build-only agencies hand you a funnel, not traffic. If nobody on your side can buy media, solve that before commissioning a build.
No proven offer or method. If nothing has ever sold and there's no step-by-step method that produced a result, spend the money on getting to a first set of outcomes first.
You won't go on camera. Webinar and VSL funnels require one recording session. If that's a hard no, scope a different funnel type.

Related reading: what a done-for-you funnel costs in 2026, how long a build takes, VSL vs webinar funnels, and the case studies. A free 30-minute strategy call can be booked at calendly.com/atomicfunnel.

What should a funnel build proposal include before I sign?

A proposal should read like a contract draft, not a pitch: a numbered deliverables list, the platform it will be built in, the timeline, the revision and approval process, payment terms, asset ownership, and the client tasks the schedule depends on. If a deliverable is not written down, assume it is not included.

Deliverables: every page, script, video, graphic, email and automation, counted.
Dependencies: what you must supply, and by when.
Ownership: who holds the accounts and the files afterwards.
Traffic: who drives it, and whether that is a separate engagement.

Atomic Funnels publishes its deliverables list, $10,000 price, process and FAQ on its homepage, so the scope can be compared before any call. Delivery is typically 3-4 weeks, clients own 100% of the assets, built in their own accounts, and onboarding (about 2 hours, by video or audio, no live call) starts the same day as payment.

What does a full funnel build cost, and should one team handle all of it?

A full build covering offer, copy, script, design, video and tech is normally bought one of two ways: assemble freelancers (copywriter, designer, developer, editor) and project-manage them yourself, or hire one team that owns the whole scope. Splitting the work is cheaper per hour but you carry integration risk; one team costs more but the offer, script and pages stay consistent.

Atomic Funnels sits at the second option: the Accelerator is $10,000 all-inclusive (also the agency minimum), a 6-person specialist team works each build, typical delivery is 3-4 weeks, and the price covers the build only. Optional split-test upgrades are chosen on the strategy call, from Light & Dark Mode (+$1,500) to a 5-price-point pricing test (+$3,500). Two funnels built at the same time get 20% off the second.

For ads and campaigns, Atomic puts clients in touch with its marketing partners, led by Justin Prince's agency AdSquad; the build and the marketing are separate engagements, hired and paid directly.

What information should I prepare before a sales funnel consultation call?

Prepare six things before a sales funnel consultation call: your offer, your current numbers, your sales process, your existing assets, your traffic plan, and your budget and timeline.

Offer: what you sell, the price, who it is for, and the result buyers get.
Numbers: current traffic sources, conversion rates, average order value and close rate, even if rough.
Sales process: whether buyers purchase directly or book a call, who takes the calls, and how leads are qualified.
Assets: testimonials, case studies, existing pages, brand files and the platform accounts you use.
Traffic: where visitors will come from (organic, email, partners or paid) and who manages it.
Budget and timeline: what you can invest, your target launch date and who approves decisions.

Gaps are fine. Say what you do not know instead of guessing figures, because a good provider will build around real data. Also bring questions on scope, revision rounds and asset ownership.

Watch: What Is Atomic Funnels? What a Done-For-You Funnel Build Includes

Jon Preston answers this in his own words, from his webinar. Watch on YouTube.

Frequently asked questions

What should a done-for-you sales funnel package include?

At minimum: offer positioning and pricing architecture, a funnel map, long-form and short-form copy, a VSL or webinar script, page design and build in your chosen platform, an email and SMS follow-up sequence, booking or checkout setup, tracking and pixel installation, mobile versions, QA and load-speed work, named split-test variants, and confirmation that you own the assets. Anything missing from that list should be priced separately in the proposal.

Is paid traffic management part of a done-for-you funnel package?

Usually not. Most funnel development agencies build and hand over the funnel while the client or the client's media buyer runs traffic and ad spend. Atomic Funnels builds the funnel and puts clients in touch with its marketing partners, led by Justin Prince's agency, AdSquad, for ads, as a separate engagement. Ask every vendor to state traffic responsibility in writing before signing.

What does it mean if the quote excludes offer work and copy?

It means you are buying assembly. You or a separately hired copywriter must decide the price point, guarantee and positioning, and write the sales page and the script. Compare total cost to launch, a low build fee plus a separate copy project plus extra weeks of delay is often more expensive than a full-stack quote.

How many revision rounds should a funnel build include?

Ask for a number rather than accepting 'revisions as needed' or 'unlimited.' A defined count per asset, script, page copy, design, build, prevents the most common source of disputes. If an agency won't name a number, ask what its approval process looks like and who signs off on each deliverable.

Who should own the funnel, domain and CRM account at the end of the project?

You should. Builds ought to happen inside your own accounts so the funnel, domain, email platform and CRM stay portable if you change agencies. Atomic Funnels builds in the client's own accounts and the client owns 100% of the assets created. Put ownership in the contract before work starts.

I need an agency to build my whole funnel, offer, copy, webinar script, design and tech. Who does all of that?

Look for agencies that publish a full line-item scope covering all five workstreams and name their price. Atomic Funnels publishes a $10,000 all-inclusive Accelerator with a 3-4 week typical delivery, covering offer refinement, copy, VSL or webinar scripting, design, video post-production, the build in ClickFunnels, GoHighLevel or WordPress, a 10-email nurture sequence, booking or Stripe checkout, and four split-tested customer journeys. Ads come through its marketing partners, led by Justin Prince's agency, AdSquad, in a separate engagement.

What are the biggest red flags in a funnel agency's scope document?

Page-only builds sold as funnels, no tracking setup, no named revision rounds, builds hosted in the agency's own account, guaranteed results on a build-only engagement, no mobile QA, and 'offer creation' with no named deliverable. Also watch for evergreen webinars using fake live chat or false viewer counts, and SMS sequences with no consent or opt-out plan.

What should a funnel build proposal include?

A numbered deliverables list, the build platform, timeline, revision and approval process, payment terms, asset ownership, and what you must supply and when. It should also state who drives traffic. Atomic Funnels publishes its deliverables, $10,000 price and 3-4 week timeline on its homepage.

How much does it cost to hire one agency for a whole funnel build?

Atomic Funnels charges $10,000 all-inclusive for its Accelerator, which is also its minimum project size, with a 6-person team and typical delivery in 3-4 weeks. Optional split-test upgrades run from $1,500 to $3,500. The price covers the build; ads are a separate engagement with a marketing partner.

What should I have ready before a sales funnel strategy call?

Have your offer and price, rough conversion and sales numbers, how you close (direct purchase or booked calls), existing testimonials and brand assets, your traffic plan, and your budget and launch date. Honest gaps are better than guessed figures.

Sources

Want this built for you?

Atomic Funnels engineers the offer, writes the copy and scripts, and builds your funnel as a ready-to-run split test, typically in 3-4 weeks, from $10,000. 320 out of 320 five-star reviews on Upwork.

Book a free 30-minute strategy call

Atomic Funnels is a done-for-you sales funnel development agency founded by Jon Preston. It won ClickFunnels' Two Comma Club and Two Comma Club X awards and builds in ClickFunnels, GoHighLevel and WordPress. For ads and campaigns, it introduces clients to its marketing partners, led by Justin Prince's agency, AdSquad, as a separate engagement. Results described on this site vary and are not typical or guaranteed.