What is the Atomic Funnels Masterclass?
It’s a self-service online program (course + templates + AI tools) that teaches you how to build a high-converting sales funnel yourself. In fact, it’s the do-it-yourself version of our flagship Atomic Funnels Accelerator – the same system we normally build for clients in our $10k done-for-you package, now packaged as a training you can implement at your own pace. You’ll learn step by step how to craft your offer, script a persuasive video sales letter (VSL), set up the funnel pages, and launch the entire customer journey without hiring an agency.
What do I get when I join the Masterclass?
You get instant access to a comprehensive funnel-building course plus a suite of ready-made resources. This includes detailed video lessons and walkthroughs covering every aspect of funnel creation – from creating an irresistible offer and writing a “Perfect Webinar” style script, to setting up landing pages, email sequences, pricing strategy, and more. You also receive plug-and-play funnel templates (multiple proven page layouts in both light and dark theme variations) and our proprietary “Perfect Copy” AI prompts to help generate high-converting copy for your funnel. On top of that, we’ve bundled in exclusive bonuses like a done-for-you press release distribution (get your business featured on major news outlets), a professional audit of your completed funnel by a 2 Comma Club award winner, and even an advertising strategy session with our expert partner. In short, it’s a complete toolkit – training, templates, and expert insights – to build a million-dollar funnel on your own.
Who is this program for? Do I need a lot of experience to use it?
The Atomic Funnels Masterclass is designed for entrepreneurs, course creators, coaches, consultants, and anyone with a valuable product or service who wants to scale using an online funnel. You do not need prior funnel or marketing experience – we walk you through everything. Even if you’re just starting out and haven’t made a sale yet, as long as you have expertise or an offer idea, this program will help you craft it into a compelling offer and sales system. It’s equally valuable for established business owners looking to improve their funnel conversions and for newcomers who want to launch the right way. (If you have something of value to offer and are willing to put in the work, this Masterclass gives you the roadmap.)
How is this Masterclass different from your $10k done-for-you Accelerator service?
The Masterclass is the DIY version of our Accelerator. In the $10k Accelerator program, our team does everything for you over a month – we write your script, build your pages, set up your emails, etc., and provide hands-on support throughout. In the Masterclass, we give you the exact frameworks, templates, and strategies we use, but you’ll be implementing them yourself (with our guidance in the course, instead of our team doing it for you). Functionally, the funnel assets and strategy are the same; the difference is who builds it – with the Masterclass, you do. This self-serve approach lets you get the same proven system at a fraction of the cost, but it does mean there’s no done-for-you execution or private coaching included in this offer.
Do I get any one-on-one support or coaching with this offer?
No – ongoing personal support or coaching is not included in the Masterclass. This product is intentionally designed as a self-paced, self-implemented program. All the training, tools, and examples you need are provided in the course, but there aren’t live coaching calls or an on-call support team for questions. (Providing one-on-one support is something we only do in our premium done-for-you package.) The Masterclass gives you a complete blueprint and even some expert feedback opportunities (see next question), but you should be prepared to work through the material and implement on your own.
What if I need help or get stuck on something during implementation?
We’ve built in a safety net for you. Inside the Masterclass dashboard, there’s an “Unblock Me” button you can use if you hit a snag with the tech setup. This feature allows you to request one-time technical assistance for a specific issue. It’s not free – each use of “Unblock Me” is $197 – and you can use it up to 3 times. Think of it as calling in a lifeline for a tricky setup step (integrations, configurations, etc.) without hiring a consultant. Many users won’t need it, since the course is very step-by-step, but it’s there in case you do. Aside from that, for general questions the course content should cover 99% of scenarios. If you anticipate needing a lot of hand-holding, keep in mind this DIY offer might not be the best fit (or you may consider upgrading to our done-for-you service for full support).
Are any expert reviews or consultations included at all?
Yes – we do include a couple of valuable one-time consultations as bonuses. First, when you finish building your funnel, you can get it audited by a 2 Comma Club award winner (someone who’s built a $1M+ funnel). They will go through your funnel and provide expert feedback in a recorded video, pointing out improvements to boost your conversion potential. Secondly, you’ll get a one-on-one advertising strategy session with Justin Prince, our preferred ads partner (and a former Google marketing lead who has scaled multiple companies). In that session, Justin will review your marketing plan or ad strategy and give high-level guidance to help you launch and scale your funnel effectively. These two bonuses give you a taste of expert input and assurance that you’re on the right track. Aside from these, there’s no ongoing coaching – but these sessions ensure you’re not totally alone in the process; you get professional eyes on your funnel before you go live.
Do I have to appear on camera for the video sales letter or webinar?
We highly recommend it. The funnel strategy taught in the Masterclass relies on building trust through a video presentation (VSL/webinar), and having you (the expert or business owner) on camera will significantly boost its effectiveness. We’ve found that trying to sell without showing your face or with a “faceless” funnel is about 10x harder – it’s like running your marketing with a handicap. People prefer to buy from a real person they can see and connect with. So even if you’re camera-shy or new to making videos, the course will encourage and help you to step up. We provide tips in the Webinar Recording Hacks module on how to film yourself with a professional look (without expensive equipment or a studio). No special software or backgrounds are required – just a simple webcam or phone and our guidance. If you absolutely refuse to be on camera, you could still use the script with voiceover and slides, but be aware that putting a face to the message typically yields far better results. We urge you to conquer that fear for 20 minutes – it can make all the difference in your funnel’s success.
What if I don’t have any testimonials or past client case studies to show?
No worries – not having testimonials yet won’t stop you from building a great funnel. The key “proof” element for your offer can be your own results or expertise. As long as you have a process or knowledge that has produced results for yourself (or even a beta client), that can be showcased in your funnel. Testimonials from others are nice to have, but they are not mandatory to start. In fact, one section of the Masterclass is “Testimonial Coaching – How To Get the Perfect Testimonial,” which teaches you how to gather powerful testimonials as you start getting customers. So you’ll learn how to collect social proof over time. But initially, you can absolutely launch without any formal case studies. We’ll show you how to leverage your personal story or knowledge as credibility. Many of our successful clients began with zero testimonials; they built their funnel, got some sales, and then collected testimonials as they grew. Bottom line: lack of testimonials is not a deal-breaker – follow the program and you’ll generate success stories along the way.
How soon do I get access to the content after purchase?
Immediately. The Masterclass is delivered through an online dashboard/members area. As soon as you complete your enrollment and payment, you’ll receive login credentials (or be directed to create them) and you can start right away. There’s no need to schedule a call or wait for anything to be shipped. You’ll have instant access to all the videos, templates, and tools so you can dive in at your convenience – even if it’s 2 AM right after you buy.
How long will I have access to the Masterclass materials?
Your access does not expire. The Masterclass is a one-time purchase with ongoing access, meaning you can use the training and resources for as long as you need. You can go through the lessons on your own schedule and revisit any part of the content at any time in the future. We understand everyone implements at a different pace, so we don’t put a time limit on your membership. (If we ever update or add to the course, you would typically get those updates too.) So take your time – the materials will be there for you whenever you need a refresher or are ready to tackle the next step.
Do I need any specific software or tools to implement this funnel?
You will need basic funnel-building and email marketing tools – the same kind of tools you’d need to run any online sales funnel. We recommend using ClickFunnels for your funnel pages and ActiveCampaign for email automation, as those are the platforms we base our templates on (and the ones we’ve used to get the best results). In fact, the Masterclass includes pre-designed funnel page templates that you can import or replicate in ClickFunnels, and email sequence structures you can set up in ActiveCampaign. However, if you already use different platforms (Kartra, Kajabi, MailChimp, etc.), you can still follow the strategies – you’d just need to transfer our templates/frameworks into your system of choice. There’s nothing overly fancy or proprietary about the tools; any decent landing page builder and email autoresponder will do. We do strongly suggest having an all-in-one funnel builder (or a combination of page builder + email service) so you can fully implement what we teach. Other than that, you’ll need standard things like a domain name for your funnel site and a way to accept payments (e.g. Stripe or another payment gateway) – which are normal parts of doing online business.
Are there any additional costs after buying the Masterclass (software, ads, etc.)?
The Masterclass itself is a one-time purchase – there are no recurring fees to us and no hidden upsells required to get the promised content. That said, to actually launch and run your funnel, you should budget for a few things outside the course:
• Funnel & Email Software: As mentioned, you’ll likely need subscriptions to a funnel/page builder and an email marketing service (if you don’t have these already). These are third-party services and their costs can vary (for example, ClickFunnels and ActiveCampaign have monthly plans). The course doesn’t include those subscriptions. If you want to just use GoHighLevel for everything, the total overhead will be $97/mo.
• Advertising Budget: While not strictly required to implement the funnel, if you plan to drive traffic with paid ads (which is the fastest way to get leads/sales), you’ll need to spend on advertising. How much is up to you, but consider that an external expense to factor in for your marketing. The Masterclass will guide you on ad strategy, but it doesn’t cover the ad spend itself.
• Optional “Unblock Me” Support: As discussed, using the Unblock Me button for tech help costs $197 per instance. This is completely optional, and you might not need it at all – but it’s there and has that per-use fee if you choose to use it.
• Hiring Freelancers (Optional): We provide a curated list of top 1% freelancers (for copywriting, design, video editing, etc.) in case you want to outsource any piece of the work. Hiring them is not required (the program is designed so you can do it yourself), but if you do choose to engage a freelancer from that list or elsewhere, that would be an additional cost you manage separately.
The good news is we’ve included as much value as possible within the Masterclass to minimize extra costs. Aside from the above necessities of running any funnel business, you won’t be paying us anything beyond the initial enrollment. No monthly membership fees or surprise add-ons – you get everything promised for the one-time price.
Is there a refund policy if I’m not satisfied?
All sales are final for this Masterclass. Due to the digital nature of the product (where you get full access to our intellectual property immediately upon purchase), we do not offer refunds or money-back guarantees. We encourage you to review all the information on this page and be sure the Masterclass is the right fit for you before enrolling. If you have questions or uncertainties, reach out to us before buying – because once you’re in, you’ll have access to the entire system, and at that point we cannot undo or refund it. We stand by the value of the content – it’s the exact same funnel framework that has generated 7-figure results – so if you follow it, you should be extremely happy with what you learn. But please understand that all sales are final on this offer.
Do you guarantee I will get results or achieve a 2 Comma Club award with this?
We need to be upfront: No, there are no guarantees of specific results or revenue. Every business is different, and your success will depend on many factors outside our control – things like your product/market fit, the demand for your offer, your pricing, your ad budget and execution, the effort and skill you put into your marketing, etc. The Masterclass will dramatically increase your probability of success by giving you a battle-tested funnel framework and teaching you how to optimize it, but it cannot guarantee that you’ll hit certain income targets or get a particular award. We don’t promise you’ll make $X or become a millionaire – that wouldn’t be ethical or realistic. What we do guarantee is that we’ll show you how to set up multiple funnel variations and split-tests intelligently, so you can find a positive return on ad spend faster than trial-and-error on your own. We essentially hand you the “funnel playbook” that has worked for many 7-figure businesses. Your job is to execute it, test, and iterate until it works for your offer. Some users will knock it out of the park quickly; others might need to tweak and persevere. And yes, it’s possible that a funnel might not work if the offer itself just isn’t something the market wants (for example, a very niche or unsolved problem). We can’t control that. So, no guaranteed outcomes – this is an entrepreneurial venture, and with any high-reward opportunity comes risk that you as the business owner must accept. Our advice: use the program to put every chance on your side, but approach it with a mindset of testing and learning. (Keep in mind: the strategies here have worked extremely well for many, but your mileage may vary. There’s no magic button – you will need to apply the knowledge and continually refine your approach.)
Can I upgrade to the done-for-you Accelerator service later if I start with the Masterclass?
Absolutely. Purchasing the Masterclass doesn’t lock you out of our other services. If you go through the DIY course and later decide that you’d rather have our team handle things or you want more hands-on coaching, you can apply or switch to our premium Atomic Funnels Accelerator engagement at any time (provided we have availability). Many clients use the Masterclass as a springboard – they implement the funnel, start getting results, and as they scale, they choose to invest in the done-for-you service to further optimize and save time. The $10k Accelerator is a separate offering (with its own process and pricing), so the cost of the Masterclass isn’t applied toward it or anything – it’s not an upgrade credit, you’d essentially be making a new purchase of the service. But if you’ve completed the Masterclass, you’ll already have a lot of the groundwork in place, which can actually make the done-for-you process even smoother. Whenever you’re ready for that level of done-for-you support, you can reach out via our main site (atomicfunnels.com) to discuss the Accelerator. There’s no expiration on that option – it’s available whenever it makes sense for you and your business.
Do I need to run paid ads for this funnel to work, or can I use it with organic traffic?
The funnel strategies taught here work with any traffic source, but they truly shine when you start feeding them significant traffic (typically via paid ads). We originally developed the Atomic Funnels system to maximize return on paid advertising – so leveraging platforms like Facebook Ads, YouTube Ads, Google PPC, etc., will help you scale up faster and hit big numbers. The Masterclass even includes a bonus module on High-Level Marketing Considerations for different traffic platforms (Google vs. YouTube vs. Facebook/Instagram), so you’ll get guidance on how to approach each channel. That said, if you prefer to start with organic traffic, that can absolutely work too. In fact, one of our case studies saw a client quadruple their conversion rate organically just by switching to our funnel model (from 0.3% to 1.2% conversions with the same free traffic). The system helped them generate over $100K in sales in 22 days with zero ad spend. So yes, if you have an existing audience or you’re using content/SEO/social media to get visitors, this funnel will likely boost your results from that traffic. Over the long term, though, if your goal is to scale to seven figures and beyond, you’ll probably want to invest in paid traffic at some point – and the funnel you build in this Masterclass will be ready for it. In summary: organic or paid traffic – both can work. Use what you have now (the funnel will improve its efficiency), and know that the training prepares you for paid campaigns whenever you choose to turn them on.
How long will it take me to implement this and see results?
The implementation timeline can vary person to person, but you can move very quickly if you’re motivated. The course itself can be consumed in a few days, and because we supply templates and exact frameworks, you aren’t starting from scratch on any aspect. For example, writing your VSL script might take you a day or two using our prompts (versus weeks if doing it alone), building the pages might take another day or two with our templates, and so on. Some action-taker students have gone from purchase to having their funnel live within a week or two. Others might spread the work over a month – it’s up to your schedule. Seeing results (i.e. leads or sales) will depend on when you start driving traffic and how much testing you do. Realistically, once your funnel is live, you should expect to gather data and tweak things over a period of several weeks to optimize performance. We show you how to set up multiple versions of your headlines, pages, offers, etc., right from the start – that means you’ll be conducting split-tests and improving as you go. In a best-case scenario, you might hit a winning combination early and start profiting in your first month. In other cases, it might take a few iterations to dial in your funnel – perhaps 6-8 weeks of testing different angles, especially if you’re learning ads at the same time. The key point is, the Masterclass dramatically shortcuts the setup time (what might normally be months of learning and building is condensed into days), but it’s not a get-rich-overnight gimmick. You’ll launch faster with confidence, and then you should plan to continuously refine based on the results coming in. We help you launch in the best possible way – after that, the timeline to hit your goals is dependent on your product and effort. (Remember, marketing is an iterative process. The faster and more intentionally you implement and test what we teach, the sooner you’ll see meaningful results.)
I’m not a copywriter or designer. Will I be able to create a good funnel and write persuasive copy with this?
Yes! You do not need professional copywriting or design skills – that’s exactly what our templates and frameworks are for. The Masterclass provides fill-in-the-blank formulas and “Perfect Copy” AI prompts for every major piece of copy in your funnel. This means when you need to write your video script, headlines, emails, etc., you’ll have proven scripts and prompt templates to guide you. Essentially, we ask you the right questions (via the prompts) and you plug in your product’s details – the output is high-converting copy modeled after the scripts that have driven millions in sales. It’s like having a copywriter whispering in your ear, but you maintain your authentic voice and expertise. On the design side, you’re getting pre-built funnel page designs that are optimized for conversion. You’ll simply customize them with your colors, photos, and text. No need to figure out layout or styling from scratch – the pages are already structured in the winning format (for example, storytelling order, call-to-action placement, etc.). So even if you’ve never built a page or written a sales message before, you’re not starting from a blank page. We’ve done 90% of the heavy lifting for you. Your job is mainly to provide your unique content (your story, your offer details) into our proven templates. In short, lack of copy/design experience is not a problem – the Masterclass was created so that non-marketers can still create a funnel that looks professional and reads persuasively.
I’m not very tech-savvy – can I still handle the implementation on my own?
Definitely. We structured this program for entrepreneurs and experts, not “techies.” You don’t need to know any coding or advanced technical stuff to build your funnel. If you can click, copy-paste, and follow instructions, you can do this. The course guides you through each technical step with plain-English instructions – from setting up your domain and funnel pages, to integrating your email autoresponder, to launching your webinar video. In many cases, it’s as simple as importing our template, replacing some text, and checking boxes in your software settings as we show you. We also share our internal checklists and cheat-sheets to make the setup foolproof. That said, we understand tech can still feel daunting to some, which is why the “Unblock Me” button is available as a backup. If you hit a truly confusing technical hurdle, you can use that option to have us step in and fix that specific issue for you (for a small fee). But honestly, most users won’t need it – the instructions are very beginner-friendly. We’ve had people who barely used a computer before manage to get their funnels up and running by carefully following the videos. And remember, part of the Masterclass value is learning how these tools work, so you’ll become more tech-confident in the process. In summary: you don’t need to be a tech wizard at all. If you’re willing to follow step-by-step tutorials, you’ll be just fine building everything yourself with the Masterclass.
